Fact-Checking & Media Literacy Platform

Objective

Strengthen audience trust, increase content consumption, and boost repeat visits through UX improvements.

Challenge

• •Visitors didn’t engage deeply with articles.
• •Navigation friction limited exploration.
• •Content presentation lacked the clarity and structure needed for credibility and retention.

Research
& Key Insights

• •User Behavior Analysis: Bounce rate was high, session times were short.
• •User Needs: Quick access to trending checks, better readability, and mobile-friendly access.
• •Competitive Benchmarking: Global fact-checking platforms (e.g., Reuters, Boom) emphasized trust signals, structured layouts, and discovery features.

Solutions

• •Enhance readability for long-form content.
• •Provide seamless navigation and easy topic discovery.
• •Build trustworthiness through design consistency.
• •Encourage longer and repeated engagement.

Design
System

• •Typography: Clean, readable sans-serif (Poppins) with strong visual hierarchy.
• •Color Palette: Warm neutrals for storytelling paired with rich accents for controls and highlights
• •Components: Smart filters, card-based listings, segmented tabs, dynamic map view, floating booking widgets, and a fully integrated wallet module.
• •Icons: Rounded, friendly, and consistently styled to support clarity and modern aesthetics.

Final
Product

The final FactWatch design offers a clean, credible, and easy-to-navigate platform for verifying information. With structured fact-check cards, clear labels, and a modern layout, users can quickly explore and confirm facts with confidence.